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Magical Mushroom – Europe's first industrial-scale mycelium packaging producer (magicalmushroom.com)
oniony 6 minutes ago [-]
There are already companies that use packaging made from formed paper and sugarcane. I would be interested to see what does mycelium packaging offers over this.

E.g. https://www.jishan-group.com/pulp-products.

elil17 1 minutes ago [-]
I believe the mushroom packaging is more like a foam, so it may be able to better protect products. Additionally, it may have a more "premium" feeling/appearance vs. pulp packaging.
amelius 21 seconds ago [-]
Is it edible?
8-prime 1 hours ago [-]
Looks really cool, though I don't know if the name is conducive to business. With just the URL I would not have clicked to see that the business is about.
Pine_Mushroom 12 minutes ago [-]
Years ago I ran an ecommerce site for gourmet and medicinal mushrooms. We certainly had nothing to do with illegal mushrooms, but I liberally sprinkled the word 'magic' where ever possible. Also the words 'Ann+Arbor'... It seemed to drive some traffic.
Mordisquitos 42 minutes ago [-]
Ironically I only came to this HN post and clicked on the URL because of the name. At first I misunderstood the description and thought they were doing industrial-scale packaging of magical mushroom mycelium.
blackhaz 25 minutes ago [-]
That's a URL bait!
vages 53 minutes ago [-]
Any PR is good PR, I guess?
nhinck3 55 minutes ago [-]
Going on a little PR adventure today are we?
readingnews 1 hours ago [-]
Not sure if they were the first, or whatever, but this really seems like a breakthrough technology / methodology. How many cardboard boxes do we use a day? The mind boggles.

Totally cool stuff.

adzm 1 hours ago [-]
This seems more like a replacement for Styrofoam rather than cardboard boxes, though it could certainly be used in places we already use cardboard inserts. But probably still need a cardboard box on the outside. Thankfully we can grow those too!!
embedding-shape 58 minutes ago [-]
> This seems more like a replacement for Styrofoam rather than cardboard boxes

It seems rigid though, more akin to cardboard than soft styrofoam. I don't see anything about how dampening it is, but from the pictures I also assumed it was more like cardboard than styrofoam. Maybe the color is deceiving me though.

rithdmc 12 minutes ago [-]
Dell have been using mycelium packaging for a while now - 2014 maybe? created in the US. Very interested to see this space go.
ekjhgkejhgk 27 minutes ago [-]
This isn't different from cardboard. This is made from mushrooms, cardboard is made from trees. The real problem is plastics.
Tarq0n 56 minutes ago [-]
Cardboard is mostly renewable, it's the applications where we combine it with plastic where alternatives are needed.
larodi 42 minutes ago [-]
how's this Europe's given factories (and all likeliness all else) is in UK?

https://magicalmushroom.com/manufacturing/the-factories

geographically, perhaps, not EU though. and not relevant to EU where there are at least several similar companies such as

Grown.bio - Netherlands PermaFungi - Brussels (New 1,400 m² factory) RongoDesign - Romania Biomyc - Bulgaria

perhaps more. So this title is super misleading - not first, not Europe's, but perhaps UK's

rithdmc 13 minutes ago [-]
> geographically, perhaps, not EU though

I figure that's why they said Europe's first industrial scale; not the EU's first industrial scale...

rcxdude 13 minutes ago [-]
The UK is still in Europe, even if it's left the EU.
ekjhgkejhgk 26 minutes ago [-]
> how's this Europe's given factories (and all likeliness all else) is in UK?

You know that a company can own factories in other countries, yes?

bromuro 28 minutes ago [-]
It’s written in the linked page:

“Europe's first industrial-scale mycelium packaging producer”.

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