I run a free comparison site in a different vertical, and the "publishes its losses" line is what made me click. Methodology page on a niche aggregator earns its keep two ways: readers can check you didn't just rank things by vibes, and it's about the only piece of content that holds up once AI summaries start chewing through your other pages. Question I keep coming back to though: how often do you actually update the methodology vs quietly nudge it? The discipline of versioning a formula is harder than writing it, because when a result comes out wrong the temptation to move the threshold instead is huge.

ESG is just giving up returns for a good feeling, isn't it?

Stock picking is just folly for individual investors, isn't it?

Anyone claiming they can consistently beat any large index is just delusional, aren't they?