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Ferrari shares fall after launch of first EV as Jony Ive design proves divisive (theguardian.com)
Insanity 19 minutes ago [-]
I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.

Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.

(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

e40 17 minutes ago [-]
And a lot of people think he ruined at least some Apple products (too-thin laptops).
gopalv 2 minutes ago [-]
> he ruined at least some Apple products

In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom.

I was hoping for an SF90 meets Nevera when they were talking about it originally :(

But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.

grassfedgeek 3 minutes ago [-]
Not to mention iOS 7.
robertnowell 8 minutes ago [-]
imo the exterior looks like a cartoon BYD and should be killed with fire.

however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design:

-no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode)

I mean even just looking at those air conditioning vents (rotate vent to open/close) is classive Ive: intuitive but sophisticated.

I hope more manufacturers copy these new/old patterns on the interiors.

stonogo 4 minutes ago [-]
Is the giant rectangle in the middle of the dashboard not a touchscreen?
cbdevidal 19 minutes ago [-]
What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository.

Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.

jjtheblunt 7 minutes ago [-]
> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Audi and BMW have been doing this for years at this point.

BMW i4 is a 4 series grand coupe (i.e., hatchback sedan in this case).

Audi ev suvs are super close to the gas versions. Both are shifting overlapped designs around though, perhaps specializing.

dmoy 5 minutes ago [-]
> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Isn't that literally what the first Tesla was? An existing Lotus chassis with electric guts?

I do think it's kinda weird that Ferrari didn't do something similar, or at least closer to that, compared to... this thing.

porphyra 4 minutes ago [-]
And the original Model S proved that you can have a nice electric car that looks nice and "normal" as opposed to weird blobs of the time.
ge96 12 minutes ago [-]
I used to want an electic aventador but now I'm just going for a lotus exige s 240 in chrome orange it's a sub $100K car attainable for me
seydor 16 minutes ago [-]
especially with older cars . would love to revive cars from 60s-80s
jjtheblunt 4 minutes ago [-]
These guys do just that. used to live walking distance, awesome stuff.

https://evwest.com

hkchad 8 minutes ago [-]
Probably have to turn it upside down to charge it
vinni2 4 minutes ago [-]
Reminds me of Homer Simpson designing a car for his half brother and making him bankrupt.
Havoc 19 minutes ago [-]
There is some chat as to why it looks like that shape below [0]. In short no engine space constraint & aiming for efficiency rather than downforce.

https://youtu.be/K-o0r2zSgCE?t=2162

throw7 7 minutes ago [-]
Without the badging I wouldn't have guessed Ferrari.
seydor 17 minutes ago [-]
Divisive. there is someone who liked it?
SAI_Peregrinus 7 minutes ago [-]
Johnny Ive presumably likes it.
ortusdux 30 minutes ago [-]
Marques Brownlee toured one recently - "Ferrari Luce is the Most Controversial Ferrari Ever"

https://www.youtube.com/watch?v=6Reu1WS3BhM

ShinyLeftPad 6 minutes ago [-]
The UX seems actually very good (based on this short review so far). Good use of physical tactile controls + flexibility of a screen.
ExoticPearTree 15 minutes ago [-]
The front looks very not Ferrari.
vjvjvjvjghv 15 minutes ago [-]
Looks like a nice Kia or Hyundai.
53 minutes ago [-]
HardwareLust 11 minutes ago [-]
Holy shit is that thing ugly, both inside and outside. Hiring Jony Ive was a huge mistake.

Thank God only a few will be produced and those will be squirreled away by a handful of oligarchs and will never see the light of day.

ChrisArchitect 53 minutes ago [-]
s5300 32 minutes ago [-]
[dead]
saltyoldman 1 hours ago [-]
The main mistake made here is that the color is a weird sky blue. The actual shape looks great - just needs to be red.
brk 35 minutes ago [-]
That is clearly not the mistake, there are images of it in blue, red, and yellow. I've also seen a couple of different styles of wheels. The design looks bad (for a Ferrari) in every iteration. The overwhelming feedback on public discussions is that it looks [cheap|terrible|boring|notFerrari].
eps 42 minutes ago [-]
It looks like Hundai's homage to Ferrari.
mdm_ 11 minutes ago [-]
It looks like something you put VHS tapes in to rewind them.
garciasn 25 minutes ago [-]
It looks like a Lotus Elise.
layman51 16 minutes ago [-]
To me, it kind of reminds me of a Lucid Motors car.
slaw 14 minutes ago [-]
segmondy 12 minutes ago [-]
Nah, the main mistake is Jony Ive. one hit wonder.
hn_throw2025 25 minutes ago [-]
To me, it looks a bit like a kit car (especially from the back)
cromka 53 minutes ago [-]
There's red one as well.
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