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Olo (Color) (en.wikipedia.org)
GolfPopper 18 hours ago [-]
It is possible to see something close (how close I don't know) by saturating the S & M cones instead of avoiding them. Wikipedia refers to these as 'chimerical colors':

https://en.wikipedia.org/wiki/Impossible_color#Chimerical_co...

Georgelemental 17 hours ago [-]
yboris 17 hours ago [-]
Love this - references one of my favorite ever optical experiences Eclipse of Titan

https://www.skytopia.com/project/illusion/ipage-et.html

deIeted 3 hours ago [-]
BTW olo was not discovered in 2025

In ~2016 on the chan someone posted a completely unhinged post about this "bleen" "grue" color that nobody could see. it's probably lost to the ages now, but I remember it.

vanderZwan 3 hours ago [-]
Are you sure that wasn't referencing "grue" from this philosophical thought experiment? https://en.wikipedia.org/wiki/New_riddle_of_induction
MisterTea 12 hours ago [-]
The fun part is the big red dot on the green background animation. Even before clicking it, as my eyes dart across it, small dark blue/black electric arc like shapes manifest all around the edges of the circle either reaching to the edge of the square or curving back to the circle like solar flares. I am red-green colorblind too.
EvanAnderson 5 hours ago [-]
These demos really drive home the chemical / biological part of visual perception to me. As I perceive these strange new colors I can almost feel the chemical processes occurring in my cones.
formerly_proven 12 hours ago [-]
This is heroin for the eyes. Once the hit is over you want to take another one and if you don't it'll take ten minutes or so until the "real" world won't feel like a bleached sepia picture any more.
eru 6 hours ago [-]
I saw the blue rim, but I didn't notice much effect on how the real world looked like after. But then, I'm red-green colourblind.
deIeted 3 hours ago [-]
tbf it's more like methylamine + P2P meth for the eyes
saidnooneever 3 hours ago [-]
weird shit that happen kinda happen to me a lot. i felt always that maybe my brain was malfunctioning.

i still kinda do, because it just happen at random when i am outside. sometimes, usually in bright morning light, sunny morning. no i dont look at the sun, yes mostly its visible looking at the blue of the sky.

last time i had it while in 1 on 1 with my manager. it took a lot of struggle not to try and rub my eye or tell her i was seeing this weird rainbow snake floating around.

overloaded cones, hopefully thats not some indication of something bad but just 'tired eyes'.

elliottkember 47 minutes ago [-]
Is it perhaps a scintillating scotoma? https://en.wikipedia.org/wiki/Scintillating_scotoma
NetOpWibby 2 hours ago [-]
yer a wizard
reoKaneshiro 14 hours ago [-]
Wow, mind /eye blowing! Very insightful, thank you!
rashkov 16 hours ago [-]
wow, highly recommended
toxik 17 hours ago [-]
This was very interesting, thank you for the link.
pwillia7 14 hours ago [-]
incredible
antics 13 hours ago [-]
If you are interested in "imaginary" colors, the gamut is actually well-specified, and (I hope it is appropriate to comment) that I made a visualization where you can drag a selection thumb over the gamut to see the "simulated" version of that color. Also include it is a 12-step contrast-sensitive color palette generator for said imaginary colors, which would allow you to make websites and (say) vscode themes using entirely imaginary colors! https://docs.moment.dev/d/hausdorff/2zmqjlmldchela29xvbzlbki...
drayfield 18 hours ago [-]
Is it too late to rename it to Octarine?

https://en.wiktionary.org/wiki/octarine

phikappa 18 hours ago [-]
In my headcanon octarine is a colour between orange and deep purple. Sometimes it has a hazy blackish halo.
riffraff 13 hours ago [-]
I think it's described as a "greenish purple" in some of the books.
indrora 18 hours ago [-]
I've always taken it to be that the color is unique to the situation/viewer -- a sort of pearlescent void-color that can't be described in any known language, but which just Is. More a physical phenomenon than an actual color, but distinctly hued somehow.
dejobaan 16 hours ago [-]
I always thought it was something like https://www.moodlight.org/ (set to 60 colors/second) or https://flashing-colors.com/ (set to 100 colors/second).

Note that those are possibly photosensitive epilepsy risks if you turn them up to 60/100.

ChrisMarshallNY 18 hours ago [-]
+1 for the Sir Terry reference.

I suspect many animals experience color quite differently, including seeing infrared/ultraviolet, etc.

tiagod 16 hours ago [-]
No suspicion needed, that's a very well studied fact.
ameliaquining 10 hours ago [-]
I thought of "The Colour Out of Space".
Razengan 17 hours ago [-]
My thoughts as soon as I saw the title :)
hdz 17 hours ago [-]
The closest approximation to Olo colored paint you can buy is also by the company that makes some of the blackest black paint. I haven't used it personally. https://culturehustle.com/collections/paint/products/yolo-ne...
c22 15 hours ago [-]
They also make the orangiest orange paint, the yellowest yellow, the pinkest pink, etc. At a certain point I have to wonder how much these are accurate descriptors of the paint colors vs arbitrary made up marketing nonsense.
jhiesey 15 hours ago [-]
Note that there has been controversy for the last few years around Culture Hustle not fulfilling orders and doing other sketchy things. Just a heads up.
rebeccajae 11 hours ago [-]
I had ordered something from them and it took me initiating a chargeback for them to ship anything at all. The product that arrived was of terrible quality, and their customer support email is completely useless as well, any email gets a canned "your email is very important to us!" style response. My bank denied my second chargeback request because they had technically shipped something.
zimpenfish 57 minutes ago [-]
I've seen those complaints going around but, to add a picoGladwell of data, I've not had any problems with fulfilling orders or anything like that.
22039dj9j3d 13 hours ago [-]
There is no "olo-colored" anything; that's the whole point. This is bordering on a scam.
kridsdale1 15 hours ago [-]
kiddico 15 hours ago [-]
Lol $11280.99 now marked down to $33.99!
tclancy 8 hours ago [-]
vismit2000 2 hours ago [-]
jen729w 7 hours ago [-]
Aha! I was trying to figure out the colour of the E5/H5 Shinkansen that are used on the Tokyo-Morioka-Aomori (Hayabusa/Yamabiko) line. This is it.

https://kagi.com/images?q=e5+h5+shinkansen&r=au&sh=fWcD0dVpC...

jeremyjh 14 hours ago [-]
Reminds me a bit of a Greg Egan story from Instantiation called Seventh Sight. Kids with artificial eyes hack them to see colors and spectrum not perceptible by humans.
kveykva 17 hours ago [-]
This reads like an SCP article
Luc 17 hours ago [-]
Ah, thank you. Couldn’t put my finger on it.
pixelatedindex 13 hours ago [-]
I wonder why if this is the reason for the icon color of the game Olo. The left half of the icon background looks so similar.

https://www.eurogamer.net/olo-review

zahlman 10 hours ago [-]
> Olo was discovered on April 18, 2025 by scientists at UC Berkeley.[1][3] The color is named after its theoretical LMS color space coordinates (0, 1, 0), which spells "olo" in leet speak.[4][3]

I presume "loo" and "ool" are in-gamut? What hex values?

amoshebb 6 hours ago [-]
703 nm laser is almost “loo”, and 417 nm is almost “ool”. Searching those wavelengths gives me #FF0000 and #6400FF. Loo is all red and ool is all violet.
xpct 7 hours ago [-]
Since colors are an activation of rods and cones, could we simulate them by stimulating the eye nerves directly? Not necessarily to see new colors, but to replicate the experience of sight? If we managed that, wouldn't it feel exactly the same as seeing something in nature that itches the back of the eye so nicely? I suppose this is entering the brain interface territory.
purplethreads 13 hours ago [-]
> The color is named after its theoretical LMS color space coordinates (0, 1, 0), which spells "olo" in leet speak.

:)

Hm, so is it correct to also call it ultragreen? In the same way that ultraviolet is the same effect but for short waves?

In this regard, it can’t be that novel of a discovery.

riffraff 13 hours ago [-]
Ultraviolet is prnamed that because of the Latin meaning of ultra as "beyond", as it's "beyond violet" in the spectrum, same as infrared is "below red".

This would be "sideways green" perhaps :)

evanb 11 hours ago [-]
This page, which predates the recent olo work, calls it psychedelic aquamarine. https://jila.colorado.edu/~ajsh/colour/primary.html
semolino 17 hours ago [-]
Having read this comment from today detailing variance in the default Windows 95 background (https://news.ycombinator.com/item?id=49329282), I'm imagining Olo would be your wallpaper if "257 colors" could be supported.
m-hodges 16 hours ago [-]
agiacalone 6 hours ago [-]
So weird. #00FFCC has been my terminal font color for nearly two decades now. Love the color and had no idea about the ‘imaginary’ color Olo.
throwaway27448 15 hours ago [-]
This is how people talk about how ancient greeks viewed blue, except we actually can't see this color normally.
MarkusQ 15 hours ago [-]
The stuff about ancient Greeks not seeing blue is absolute internet balderdash.
2 hours ago [-]
gherkinnn 13 hours ago [-]
https://www.deadlanguagesociety.com/p/history-english-colour...

> It’s not that people in the past couldn’t see blue. Indeed, there were several words which could refer to things we would call blue today, but these words could also describe things we’d assign to other colours too, especially grey and green.

dylan604 16 hours ago [-]
"They then used lasers to deliver tiny doses of light"

I didn't know there was funding for this

tantalor 16 hours ago [-]
> Funding: This work was supported by a Hellman Fellowship (R.N.), FHL Vive Center Seed Grant (R.N.), Air Force Office of Scientific Research grant FA9550-20-1-0195 (J.F., C.W., W.S.T., A.R., and R.N.), Air Force Office of Scientific Research grant FA9550-21-1-0230 (J.F., H.K.D., C.W., A.E.B., S.R.H., V.P.P., W.S.T., R.S., A.R., and R.N.), National Institutes of Health grant R01EY023591 (A.E.B., B.P.S., P.T., J.E.V., W.S.T., A.R., and R.N.), National Institutes of Health grant R01EY029710 (V.P.P. and R.S.), National Institutes of Health grant U01EY032055 (V.P.P., R.S., and A.R.), and a Burroughs Wellcome Fund Career Award at the Scientific Interface (R.S.).

https://pmc.ncbi.nlm.nih.gov/articles/PMC12007580/

amberjack 16 hours ago [-]
I wonder how long it will take until this is some kind of an amusement park thing or whatever.
10 hours ago [-]
amelius 12 hours ago [-]
We know so much about color, but we're in the dark ages when it comes to odor.
iridescentform 5 hours ago [-]
Same thing as “ultragreen” (as in ultraviolet)
18 hours ago [-]
goosethe 18 hours ago [-]
how bout Grorange
redthorn 5 hours ago [-]
Mix with yellow to get new color Yolo

This color does not give a fuck, I use it in my main CTA. People click it like 4000% more

cat-whisperer 11 hours ago [-]
is zoox olo colored?
pixel_popping 16 hours ago [-]
Time for a trip then.
timonoko 5 hours ago [-]
Now I remembered how you see this color. You stare the some shape of 0xFF0030 and then close yores eyes and the inverted color appears.
timonoko 16 hours ago [-]
...
SamBam 16 hours ago [-]
You can't have discovered this same color, solve it requires specialized equipment to see it.

The color in the Wikipedia article is just a rough approximation.

timonoko 16 hours ago [-]
I know that. In pure form that color it is both yellow and blue without being green. You sometimes see it in sunsets.
SamBam 16 hours ago [-]
No, because that's not understanding what this technology, and our cone cells, are doing.

For example, yellow has a wavelength of ~580nm. When that wavelength enters our eyes it activates both the M and the L cone cells, with the L slightly more. That differential activation between the two types of cells gives us the experience of yellow.

Blue actually activates all our cone cells, with S the most and a tiny bit of M and L.

What this technology does is selectively activate only the M cone cells.

There is no possible wavelength that activates only the M cone cells, because the combined activation spectrum of the S and L cone cells overlaps the entirely of the M spectrum. There's nothing natural that can enter our eyes and activate M without also activating L and/or S.

Therefore no one can ever have had the experience of having only their M cone cells activated with anything in the natural world. It can only have been done with this technology.

As for the experience of seeing olo, the qualia, that's almost arbitrary. The authors originally thought it was going to be the "greenest green" but it wasn't really. It wasn't possible to predict what the qualia would be, because the brain has never had that experience. For all they knew they might not have seen anything, because the brain could have just thrown up it's hands at this nonsense signal. Instead they happened to experience this teal-like color. But that wasn't a priori obvious. It's just the brain struggling to apply an experience to nonsense.

It is similar to tiring out the S and L cone cells and then looking away as you say elsewhere -- the authors mention that in the long-form article in The New Yorker -- but this is much clearer and more saturated.

timonoko 16 hours ago [-]
---
timonoko 16 hours ago [-]
Goddammit. Now I remembered how you see this color. You stare the some shape of 0xFF0030 and then close yores eyes and the inverted color appears.
reaperducer 15 hours ago [-]
You stare the some shape of 0xFF0030 and then close yores eyes and the inverted color appears.

So, the cover of R.E.M.'s 1988 record titled Green, which is actually orange. You're supposed to stare at it, then close your eyes, and you see the album cover as it's intended to be viewed.

https://en.wikipedia.org/wiki/Green_(R.E.M._album)

timonoko 16 hours ago [-]
Can I get note in Wikipedia for inventing this 40 years ago?
dorianmariecom 18 hours ago [-]
lol
trembolram 17 hours ago [-]
lol is the complementary color of olo in the theoretical lms color space.
kridsdale1 15 hours ago [-]
I guess it’s #FF0033 or so.
ihaveajob 17 hours ago [-]
No, that's a different color.
gste 17 hours ago [-]
> Only the five subjects of the Berkeley experiment have officially seen olo.

Basically equivalent to

source: trust me bro

orthoxerox 16 hours ago [-]
There's a link to Dynomight's webpage in another comment thread. I've seen olo myself with it. It's to cyan what ultramarine is to sRGB blue.
IAmBroom 16 hours ago [-]
The word "officially" is the massive wiggle-word here.

Only one person on Earth has officially seen the color of my coffee mug. Send me Venmo for $10, and I'll officiate your viewing of the attached JPG....

SamBam 16 hours ago [-]
Except that this requires extremely specialized equipment to individually trigger specific cone cells in your eyes, so I expect they have a pretty damn good idea of who has seen this and who hasn't.
moralestapia 16 hours ago [-]
So, source: trust me bro.
soupspaces 12 hours ago [-]
I'd heard of weasel words but now that you mention it they do tend to be rather wiggly
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