Michael Jackson's hair caught on fire filming a Pepsi commercial in 1984. Bill Cosby famously hawked Jell-O Pudding. Sports stars were on Wheaties. Ronald Regan (the actor!) was a spokesperson for GE.

But that being said, celeb endorsements aside... I do think that the author is right that everything these days "feels fake/contrived" and almost nothing exists without an angle to make money somehow.

Everyone now has the ability to go viral and make it big financially, so it does feel like much of our actions (even if that's not our goal) are shaped that way. A random person may not want to be a rich, famous Instagram influencer... but that doesn't stop them from acting similarly (posting photos for likes).

Humans have always had versions of trying to monetize their lifestyles (tupperware parties?); now we all have the tools to do it at scale.

But I don’t follow with the whole premise. The mobility hypothesis is interesting, that people no longer see rich people as something attainable. But becoming famous through influencing or something on that vain. But famous people have been sellouts for far longer than i can remember. Kate bush did some weird promotion for a Dutch theme park called de Efteling and we have been messing with millennials for the past 20 years that nirvana is headlining the biggest Dutch music festival every year. “Ooh yeah i love that song”. And as far as I know Paris Hilton played half of the world into thinking that she was dumb as a rock.

Think that brands have given up on old school advertising. Just god lazy to give people a big bag of money for exposure. For how long will that work until people get bored of that? Yes, a music artist aligning themselves with Pantone as a color once is novel. But how many times does that really stay interesting? Just lazy advertising what only work for a couple of years until the larger crowed stops caring about the next branded Oreo deal.

Chromatica Oreos were absolutely wonderful (as far as mass produced garbage that is unfit for human consumption is concerned) and I miss them dearly. Telling me to stop eating them is like telling me to stop seeing a boyfriend who died tragically years ago.

Worse, it brings up painful memories of when Oreo Coke (actually good, unlike Coke Oreo) came into my life, showed me that true love is possible, then disappeared forever in barely a month. I’m still reeling.

Edit: boo, hiss!

I realize most people aren't like me. But that's even more reason to not bother to tell people this. People who like Lady Gaga are going to feel inspired to buy her Oreos, no matter what you say. They know she's already mega-rich, and they are happy to keep giving her money. You aren't going to stop that.

Oreos are as important a part of life as anything else. People have feelings, memories, and good experiences with it. Just because a big company makes them instead of a small doesn't make that any less valid.

Hell, michaelangelo had to balance the art of his soul with what his patrons wanted.

And the same artist can make one spiritually deep, untouched by consumerism piece and also make a music video with Mario the next week. A healthy life and mix can include both.

I feel like this only really makes sense in contrast to specifically the 90s? This wasn't some eternal cultural rule that changed in the 2000s, it's just two pretty recent trends in mainstream culture. You can still find people who are snobby about Drake compared to Kendrick or Taylor Swift compared to Chappelle Roan nowadays anyway. That mindset isn't gone?

People read one person's opinion now almost as much if not more than people read the news.

I do think its on the nose about belief, people want to believe they want to be famous and can be famous and people feel less like they can be rich.

I also wonder if its just counter culture though and we're due another cycle. I find it upsetting that so many people aspire to be digital beggars.

Not good.

Needing bodyguards, and not being able to afford them, is a problem.

Part of that issue is people think "reviews" and "criticism" is one and the same. Ideally, a critic places the artwork in appropriate historical context and provides analysis. But most people just want Numbers or THumbs Ups.

It's because the Powers That Be don't put it on the ballot. If you put "take 99% of the money from the 1000 richest billionaires (about $10 trillion, I think), and nobody has to pay any income taxes for the next four years" on some sort of national ballot, I think there's a very good chance that it would pass.